Task Force to Develop Hospitality-specific Guidance on PII Management and Data Security

The movement toward high-tech solutions to engage guests has greatly increased in the hospitality industry and has especially accelerated during the global pandemic as hospitality enterprises implemented health safety protocols to address distancing guidelines. As a result, the implementation of property-wide technologies using personal identifiable information (PII) has presented a conundrum to hospitality organizations: how to safely manage this data — to use it for meaningful guest services, while also protecting it from malicious cyber activity. 

HFTP has put together the  PII Management (PIIM) Task Force comprising prominent hospitality technology experts to thoughtfully examine and develop guidelines for hotel companies to follow as best practice. The information presented will have an international perspective, with participants representing countries across the globe. This is especially important as data privacy regulations vary internationally and will be an essential consideration in the development of the resource.

"Developed by experts specifically knowledgeable of the hospitality space, our goal for these guidelines and directives is to stay focused on the data issue and assist with solutions to challenges the industry is facing today and into the future.”

HFTP Global President Mark Pate, Sr., CHAE, CHTP, MBA
Highpointe Hotel Corp.